When your new CD drops you want to be everywhere. Get the word out, get the tunes played and get that disc into the hands of the fans. Create a buzz as they say in the biz.
Jimmy Rankin did just that with the release of Forget About the Worldtimed perfectly with 2011 ECMA week. The man was omni-present.*
Plenty of performances, back to back interviews, meeting and greeting and indeed the buzz was BIG.
Of course it’s easy to build excitement with an album this awesome.